The Truth About “Clean Beauty” (And Why Twelve Fourteen Chose Davines + Antidote 1848)

The Problem With “Clean Beauty”

The beauty industry loves words like:

• clean

• natural

• non-toxic

• green

But the reality is: Most of these terms are not regulated. This means brands can market themselves as healthier or more environmentally friendly than they actually are which is a practice known as greenwashing. As professionals, it’s our responsibility to look beyond the marketing.

What We Actually Look For In Hair Products

At Twelve Fourteen, we evaluate products based on: ingredient transparency, scalp health impact, long-term hair integrity, environmental responsibility, and professional performance. We believe a product should be safe, effective, and sustainable.

Why We Chose Davines

Davines is a professional haircare company from Parma, Italy that focuses on sustainably sourced ingredients, biodegradable formulas, carbon-conscious production, and ingredient transparency.

They are also a Certified B Corporation, meaning they meet high standards for environmental and ethical responsibility. But most importantly: The products work. They deliver high performance without compromising hair health.

Why We Also Carry Antidote 1848

We love that Antidote 1848 focuses on simplified ingredient lists, high-quality plant extracts, scalp health and balance, along with modern, clean formulations. These products complement Davines well by offering targeted hair and scalp support. And one thing we rave about is the fact that they are made in small batches. Small-batch haircare means the formula isn't sitting in a warehouse for years. It's produced more intentionally, inspected more carefully, and often uses fresher, higher-quality ingredients.

Healthy Hair Is About Balance

No professional hair product is completely “chemical free.”

Haircare requires ingredients that:

• preserve formulas

• cleanse properly

• stabilize products

The real goal is responsible formulation and professional guidance. That’s why at Twelve Fourteen we focus on: Healthy hair first. Always.

Our Promise To Our Clients

When we choose products for our salon, we look at more than just trends.

We evaluate: ingredient integrity, long-term hair health, environmental responsibility, and professional performance. Because what we use on your hair matters.

If you're looking for a salon that prioritizes healthy hair and informed product choices, we would love to care for you. Book your appointment at Twelve Fourteen today!